MIKE BLACK
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London College of Fashion

BA Fashion Public Relations: 1st Class Degree

University Final Major Project

A fully realised pitch proposal for fashion label AllSaints to encourage consumer awareness of the brands core values, and drive engagement to their social media channels.

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 A research document was produced to support my pitch proposal that fully investigated the brands history, activities, positioning and consumer demographics.

A research document was produced to support my pitch proposal that fully investigated the brands history, activities, positioning and consumer demographics.

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 I Am AllSaints - an online competition to find consumer ambassadors for the brand via a user-generated, brand value focused social media campaign.

I Am AllSaints - an online competition to find consumer ambassadors for the brand via a user-generated, brand value focused social media campaign.

 A Day with AllSaints - a photographic story series following the brands new ambassadors on value focused 'days out' around the labels key consumer areas, supported by social media and events.

A Day with AllSaints - a photographic story series following the brands new ambassadors on value focused 'days out' around the labels key consumer areas, supported by social media and events.

 An example of an in-store zine to accompany the   'A Day with AllSaints' campaign

An example of an in-store zine to accompany the 'A Day with AllSaints' campaign

 AllSaints + Future Cinema Presents... - a celebration of the brands 20th anniversary in collaboration with immersive cinema specialists Future Cinema, bringing a series of live, brand reaffirming cinematic events to venues across the UK.

AllSaints + Future Cinema Presents... - a celebration of the brands 20th anniversary in collaboration with immersive cinema specialists Future Cinema, bringing a series of live, brand reaffirming cinematic events to venues across the UK.

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 For this project a full and detailed 12 month PR plan was created that included a social media strategy, time and resource planning, budgeting and a targeted press calendar.

For this project a full and detailed 12 month PR plan was created that included a social media strategy, time and resource planning, budgeting and a targeted press calendar.