A research document was produced to support my pitch proposal that fully investigated the brands history, activities, positioning and consumer demographics.
I Am AllSaints - an online competition to find consumer ambassadors for the brand via a user-generated, brand value focused social media campaign.
A Day with AllSaints - a photographic story series following the brands new ambassadors on value focused 'days out' around the labels key consumer areas, supported by social media and events.
AllSaints + Future Cinema Presents... - a celebration of the brands 20th anniversary in collaboration with immersive cinema specialists Future Cinema, bringing a series of live, brand reaffirming cinematic events to venues across the UK.
For this project a full and detailed 12 month PR plan was created that included a social media strategy, time and resource planning, budgeting and a targeted press calendar.